The Founder
Curtis Smith
Curtis Smith is an industry-leading Barber and Entrepreneur who has served as a personal groomer to Usher
Raymond, Maxwell, Pras Michel of The Fugees, and many more actors, musical artists, and celebrities. His
work has been seen on the big screen, TV, magazine covers, album covers, and billboards worldwide.
Acknowledged by his peers as the "Godfather" of barbering, Curtis has become a staple in the barber
community, promoting the profession to new heights. On top of organizing ground-breaking live shows like
"Hair Battle Tours," Curtis was selected as the co-star of the CW network's show "Cedric's Barber Battle,"
starring Cedric "The Entertainer." Curtis has received numerous awards, including Gillette Man of Style in
2009.
As a husband, father of two, and leader of a 35-member team of elite Barbers and Cosmetologists called "Team
Xotics," Curtis quotes, "I believe in family and educating the community."
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
TRUSTED & SECURE
24/7 CUSTOMER CARE
FREE TRACKED DELIVERY
Xotics
Our Story
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Curtis Smith
Curtis Smith arrived in the US from Jamaica in 1979 at 7 years old. Curtis gave his friend a haircut at 13 years old and received immediate praise for a job well done. With this experience and many more like it, later throughout life would Curtis develop a passion for the men's grooming business.
junior barber in a barbershop
As Curtis continued to enjoy cutting hair, he convinced his friends to allow him to cut their hair and surprisingly he received great feedback. While growing a fanbase from cutting hair for the guys on the block and in school, he then started working as a junior barber in a barbershop after school. Curtis continued with his passion over the years, and he fully developed a trade skill set in Harlem. He eventually moved back to the Bronx to grow his business.
own personal version of a Natural product
Witnessing the growth of other men's grooming businesses during the 90’s, Curtis noticed that customers did not have great choices of natural hair products. After experiencing his first bout with cancer, this motivation pushed him to develop a product within the all natural & organic personal grooming category. This product was called Sweet Jamila. Sweet Jamila was his own personal version of a Natural product which was his shops favorite at the time.
Opening up a barber shop
Opening up a barber shop in 1994 and traveling the world as a groomer for celebrities, Curtis learned how to analyze scents, ingredients, formulate and create a brand. He was passionate about creating a product that would make people feel good. From beauty to skincare products, remedying dandruff and breakage, Curtis capitalized on using ingredients that allowed dual use of the product for hair and body while using Aroma Therapy as well.
- 1979
- 1987
- 1990
- 1994
About us
Our Purpose
Xotics By Curtis Smith is a brand that uses high-quality, all-natural ingredients derived from the Earth's gifts to produce luxury health and beauty products. Our products are comprised of natural essential oils, butters, herbs, and other carefully selected ingredients that work effectively on all hair textures and skin types. They contain no artificial colors, are completely free of parabens, petroleum, and sulfates, and have never been tested on animals. Xotics By Curtis Smith was created for all who desire to adopt an all-natural lifestyle regime.
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Satisfaction guaranteed
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200.000+ Happy customers
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Free shipping over $80
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Safe and secure payments
